After drying my hair one morning, I realised I had a bit of a dilemma. My favourite hair product which was a gift from my mother is discontinued.

I love it so much that I use it sparingly because I cannot find it anywhere online. It works wonders for my hair, always leaving it soft – to the point where my hairdresser would always compliment me.

It was at this point, that I realised I had a fun business idea – what if I began documenting beauty products and helping people find ‘dupes’ of their much loved items that may be too expensive, sold out or discontinued.

And with that bathroom thought, I would like to introduce you to Duped.