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Welcome to the world of beauty dupes.

How it works

Find your dupe in 4 easy steps

Our Mission.

When it comes to the beauty industry, we want to blur the lines between quality and price. Starting with the world of haircare.

Lets disrupt the $9 billion Australian beauty industry together. We strive to help you find the perfect dupe to your much loved beauty products

Well what are you waiting for? Click below to find your next dupe.

Duped.

The science behind our formula

Our unique formula sifts through thousands of data points to help you find the perfect dupe to your much loved beauty products.

It generates a similarity percentage based on a set algorithm so you can see which products are the closest match.

Our website also include prices so you can compare the cost and similarity to help you find the right product. With this information, you can then select the product you’d like to learn more about and buy.

If we don’t have your product, that is not a problem. We would be thrilled to add it to our database so you can see how it compares to the other products. Simply click on the contact us tab and fill in the product details. Soon enough, it will be added to our website to help you find your perfect dupe.